Jack Daniel's celebrates 130 years

Jack Daniel’s giveaway of personalised tumblers

Jack Daniel’s is marking its founder’s birthday with an on-pack promotion exclusive to grocers.

Shoppers are being given the chance to win one of 22,000 personalised tumblers in the neck-collar promotion, part of a push designed to encourage consumers to opt for spirits over beer or wine at home.

It will be supported by PoS alongside digital and PR activity, plus an ad campaign running across various media and London Underground.