Israel's Agrexco is dropping the Jaffa brand on its oranges sold through the wholesale markets and will refer to them as Carmel A. Extending its own brand further, Carmel Grapefruit' will be used on two newly designed cartons. These will be green for White Marsh Seedless and dark red for Sunrise. Both fruits will also be individually stickered and will be sold throughout the whole trade including multiple customers. Easy peelers will continue to carry the Jaffa brand. {{FRESH PRODUCE }}