James Averdieck
Comment & OpinionTen years after Gü... launching a product is harder than ever
I set up Gü Puds in 2003. We had to go through all the palaver any new food business goes though…
Comment & OpinionSuperstars: there's a spare desk in my London office
Through my coaching practice I meet a lot of start-up entrepreneurs and most have come into fmcg with little experience…
Comment & OpinionWhy are imports of food & drink so much higher than exports?
We’ve just had a very upbeat chancellor telling us that the UK has the fastest recovery of any G8 nation…
Comment & OpinionWhat does the future hold for fmcg?
I am now what has become an increasingly rare breed in this industry – someone over the age of 45…
Comment & OpinionAs unemployment falls, it's a good time to get more for less
Here’s a controversial idea: run your company with fewer people…
Comment & OpinionA tale of two cities: ranging and selling in Paris and London
London and Paris are similar in many respects. Each are home to about eight million people…