All articles by James Beeson – Page 65
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NewsHorlicks to make TV comeback with ‘not just for bedtime’ campaign
The brand is to launch a new month-long campaign via targeted ad platform AdSmart from Sky
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Comment & OpinionSurreal’s startup ‘branter’ over Sainsbury’s listing grates
If the founder of a startup comes from a wealthy background, should we begrudge their claims to be a challenger brand?
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NewsEx-footballers Matt Le Tissier and John Hartson rapped over Supreme CBD social media posts
Both former players offered their followers a discount on Supreme’s products but did not disclose they were being paid by the brand
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NewsWestons shakes up cider offer with Vintage Pear
Vintage Pear joins Vintage Cider, Vintage Rose and Organic in the Henry Weston’s lineup
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NewsLiquid Death eyes UK launch for iced tea range with trademark move
Liquid Death remained tight-lipped about when UK shoppers might be able to sample the drinks
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NewsTea shortage fears ‘unfounded’ despite Houthi Red Sea attacks
Shortages have been linked to Houthi attacks in the Red Sea
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NewsBrewDog accused of ‘ripping off’ gin brand with new tequila
Both bottles are similar in colour and design
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NewsBreal shutters London brewing operations in consolidation move
Consolidation had been on the cards following Breal’s 2023 acquisition spree
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NewsSuffolk brewer Adnams appoints advisors after losses mount
Losses at Adnams widened to £2.4m in the first six months of last year
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NewsDuty not included in Diageo’s £2m per year MOQ criteria
Given most of the products wholesalers order from Diageo are spirits, which will carry the highest level of duty, the final invoice value will need to be much higher than £2m
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NewsScotland to raise minimum unit pricing for alcohol to 65p
It means the cheapest price a bottle of wine can be sold for in Scotland will increase to £6.09
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Comment & OpinionCan posh mixer brands like Fever-Tree survive sliding spirits sales?
Diageo’s interim results last week were yet another sign storm clouds are darkening over the spirits category and will unlikely just blow away
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NewsNorth Brewing’s unsecured creditors ‘highly unlikely’ to receive £1.7m owed
Administrators said there were ‘no solvent options’ available prior to the pre-pack sale
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NewsJubel expands Tesco offer with new lemon lager variant
The NPD is part of a ‘significant range expansion’ for Jubel in Tesco
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NewsDiageo unveils new platform to ‘supercharge’ sales for independent retailers
The Diageo One platform had previously only been available to the on-trade
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NewsCîroc expands with canned vodka cocktail duo
The pair are based on Cîroc’s most popular flavoured vodkas
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NewsRockstar Energy gets ‘dynamic’ rebrand in bid to halt decline
Volumes of Rockstar Energy fell by 22.5% last year
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NewsFoster’s targets moderate drinkers with ‘nostalgic’ 3% abv shandy
It comes after Foster’s discontinued its 2% abv Radler in 2020
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NewsLucozade unveils ‘Blucozade’ trio in first cross-category launch
It is the first time Lucozade has brought its sub-brands together for a single launch
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NewsBrothers Cider ditches ‘sweet’ flavours in major brand refresh
The refresh is Brothers’ biggest ever and first since 2018