Jimmy Cregan
Comment & OpinionJim Cregan asks what 'making it' means for you
There is one more thing. It’s been emotional
Comment & OpinionHow to climb the ladders (and dodge the snakes) of fmcg
When we first started Jimmy’s, we were not even close to the first rung of the ladder
Comment & OpinionBusiness needs purpose and a story - so make it a good one!
Consumer-facing businesses need a purpose. They need to have a story
Comment & OpinionTarget audience? Don't be too narrow-minded with marketing
When you set up a business, you might be told by wise and wonderful marketing people that you MUST have a target audience
Comment & OpinionPrepare for when it goes pear-shaped... and be passionate!
In the fmcg world, there are a vast number of components that must be right in order to sell your product…
Comment & OpinionPlaying with the big boys: budgeting for a four-pronged attack
Playing in the same space as the big boys means you’ve got to act like the big boys
Comment & OpinionTurn your customers into onions and see what they do for you
You must strive to make your customers become onions, but not so you can cook them up with some badass hot dogs
Comment & OpinionRecruiting staff is about hiring when you really need to
Obviously we can’t hire anyone if they’re not going to help us grow, so we’ve come up with a simple strategy for the coming year
Comment & OpinionWork: take a look around and consider doing what you love
Work. It’s such a terrible word. It’s got negative written all over it and should maybe be called ‘do something I really d…
- Comment & Opinion
Taking stock: even when work is busy, you need to prioritise
I’m writing this column sat in the snug part of a pub (playing horrific regional radio) in St Ives, Cornwall…
Comment & OpinionAs Jimmy's becomes debt-free, here's to living in the moment
Jimmy’s Iced Coffee just became debt free. That’s correct. We don’t owe anyone anything, not even a penny…
Comment & OpinionLearn from Steve Jobs: no detail is too small in business
To seriously believe you’re going to change the world means you have to be solely and seriously focused on one thing: succ…
Comment & OpinionPlanning a PR stunt? Ask for forgiveness, not permission
I thought a giant one-tonne hailstone full of Jimmy’s Iced Coffee crashing on to the beach would be pretty fun…
Comment & OpinionPlacement problems: the trouble with the misunderstood range
In the first of a new blog, Jimmy Cregan looks at the predicament of a misunderstood range…