Name: Joel Oberman Position: Chief executive Company: efoodmanager The job: To develop the online business to business markets operation. The company began its online trading with fresh produce and fish in July. By the end of the year, it intends to offer poultry, meat, dairy products, part finished and branded goods. Chairman Alexander Bruehl said Oberman had been selected for his "international management experience and sales know-how so the company would remain at the forefront of the European business to business food industry". Background: A former Kellogg's European regional director, Oberman has worked in senior capacities for PepsiCo, Haägen-Dazs and Campbell's Soup. While working at Kellogg's, he served a term as vice-chairman of the European Cereal Manufacturers' Association. He also gained an MBA from Harvard as well as being fluent in English, French, German and Italian. {{PEOPLE MOVES }}