John West is trying to net a more upmarket image for its new Scottish-sourced tinned sardines with a design featuring a painting of the sea.
The ‘Raging Sea’, by young artist Ewa Polanek, shows the area where the sardines are caught and will be featured on Wild Scottish Sardines (rsp: £1.29 for 110g), the latest launch from John West.
John West marketing manager Jane Hilton said: “The packaging will offer added value to our consumers, especially as it offers a unique insight into where John West Scottish Sardines are caught.”
Consumers will also be able to send off for a limited edition print of the painting.