JTI has given its leading cigarette brand Mayfair a more stylish pack design.

All the brand's cigarette packets will be modernised to give Mayfair a more contemporary look, with features such as a fine silver stripe on the margin and a smaller, embossed crest.

"This redesign ensures Mayfair is constantly evolving to meet the needs of today's adult smoker," said head of communications Jeremy Blackburn.

With an rsp of £4.92 for King Size 20s and £4.98 for Superkings, the updated cigarette packs will roll out from this month.