Kathy Lee
Comment & OpinionHow grocery and CPG players can both win as inflation cools
Seemingly asymmetrical collaborations can raise value for both parties through more sophisticated benefit-sharing models, says Google’s Kathy Lee
Comment & OpinionHow to master AI marketing for your next lever of growth
According to McKinsey, AI has the potential to create more annual value for retail and consumer packaged goods than any other industry, says Kathy Lee, consumer retail industry manager at Google
Comment & OpinionWhat Google search data tells us about petfood trends
Declining pet ownership is now being topped with owners looking to economise on pet spend, says Kathy Lee, consumer retail industry manager at Google
Comment & OpinionWhat search trends say about low & no opportunities
Search terms like “best zero-alcohol beer” have spiked 350%, says Kathy Lee, consumer retail industry manager at Google
Comment & OpinionBrands need bold, creative campaigns to target ‘conscious consumers’
Acquiring these customers requires a strategic approach with tailored messaging and well-placed advertising, says Kathy Lee, consumer retail industry manager at Google
Comment & OpinionGaming and Gaga: how brands can target gen Z
Winning the palettes of our future generation should be part of every grocer’s strategy, says Kathy Lee, consumer retail industry manager at Google