Beverage Brands is rolling out a five-litre party keg of its ready-to-drink brand WKD Original Vodka Blue in time for the festive season, aimed at in-home drinking.

n The move follows Interbrew’s decision to put Stella Artois lager into the same format earlier this year.

n Retailing at £18.49, the new WKD kegs contain the equivalent of more than 18 x 275ml bottles.