Nestle Rowntree has announced it will be replacing the 47-year-old KitKat slogan.
The catchphrase, “Have a break… have a KitKat,” will now be replaced with the words, “Make the most of your break,” to appeal to modern day working practices.
Over the past few years, Nestle Rowntree has invested in the KitKat brand by bringing out KitKat Chunky and by replacing the foil and paper wrapping with a foil-lined plastic version.
A lemon cheesecake version is expected to hit the shops in Britain soon, following its success in Germany and Japan.
The catchphrase, “Have a break… have a KitKat,” will now be replaced with the words, “Make the most of your break,” to appeal to modern day working practices.
Over the past few years, Nestle Rowntree has invested in the KitKat brand by bringing out KitKat Chunky and by replacing the foil and paper wrapping with a foil-lined plastic version.
A lemon cheesecake version is expected to hit the shops in Britain soon, following its success in Germany and Japan.
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