KP is to hit the snacking market with the launch of a new Mini Cheddars sharing tub and will also permanently add its Peperami flavour to its handypack range in the wake of £1m of retail sales in 2002.

The 150g sharing tubs will be available in Original & Smokey BBQ flavours at an RSP of £1.35, while a 50g pack of the Mini Cheddars Peperami will sell for 35p.

Sales director Peter Birkholm said: “The Mini Cheddars range has a high level of consumer demand and its sales are growing at plus 18% year-to-date.

“Now, with the new sharing tubs, it will be able to satisfy a host of different usage occasions.”