Archive of all Kraft-Heinz articles – Page 14
-
Analysis & FeaturesKraft Heinz moves on Unilever: a sign of desperate times for big food?
What happens now? How likely is Kraft Heinz to up its bid price? And will CEO Paul Polman allow the company to slip from his control?
-
Analysis & FeaturesKraft Heinz makes play for Unilever: analyst reactions
Leading City analysts react to Kraft Heinz’s bid for Unilever
-
NewsKraft Heinz makes £115bn mega-merger proposal to Unilever
Kraft Heinz has announced it has made a “comprehensive” proposal to Unilever to combine the two groups, which the UK-listed firm has firmly rejected
-
NewsKraft Heinz promotional activity hurts European sales
Sales slumped 3.7% to $6.9bn (£5.5bn) at Kraft Heinz in the fourth quarter, partly driven by increased promotional support in the UK.
-
NewsHeinz targets toddlers with Peppa Pig & PAW Patrol snacks
The two biscuit SKUs are Heinz’s first to be aimed at toddlers
-
NewsUS nut brand Planters kicks off first UK multimedia campaign
With a £2.5m spend, the push has begun with a 30-second ad featuring an animated Mr Peanut
-
Comment & OpinionThe art of product reformulation
Obesity is clearly the nation’s number one long-term health issue. Are we taking it seriously enough?
-
Comment & OpinionKraft Heinz prepares to cash in on ‘the Oprah effect’
What first attracted Kraft Heinz to multimillionaire megastar Oprah Winfrey?
-
NewsHeinz further slashes levels of salt in ‘reduced’ Ketchup line
Reformulated variant has changed its name to Heinz Tomato Ketchup 50% Less Sugar & Salt
-
NewsSteve Chantry to take up Kraft Heinz commercial director role
Birds Eye’s UK marketing director will join Kraft Heinz in March
-
NewsHeinz Beanz Can Song ad banned on health & safety grounds
Clip featured behaviour that could be dangerous to emulate, ASA rules
-
Comment & OpinionYes, Gregg, canned soup is a great product, but it needs sexing up
Gregg Wallace is shocked by canned soup’s demise, but all is not lost
-
NewsKraft Heinz puckers up for 'emotional' Love Soup campaign
Kraft Heinz is set to spend £10.6m to drive ‘category reappraisal and emotional engagement’ in canned soup
-
Comment & OpinionHeinz gets Adland archetypes to bang on a can
Heinz’s new ad is almost a great idea
-
NewsHeinz Beanz unveils 'rhythmic' #CanSong TV advert
A new TV advert for Heinz Beanz is set to make its debut this weekend, as part of a £4m media investment by owner Kraft Heinz
-
NewsRafael Oliveira takes over as Kraft Heinz UK & Ireland MD
The role has been held by president of Kraft Heinz Europe Matt Hill on an interim basis since March
-
NewsProfits surge at Kraft Heinz but organic sales fall back
Adjusted EBITDA increased 23.1% in the second quarter at recently merged Kraft Heinz despite a dip in organic net sales as integration cost savings kicked in.
-
NewsIs Britain falling out of love with Heinz Beanz?
Shoppers are turning their backs on Heinz’s iconic beans and soups, hitting the brand’s UK sales and profits
-
NewsKraft Heinz spices up canned with Creationz
Heinz Creationz, launched on 15 July, comprises Mexican Beanz, Veg Chilli Beanz, Curry Lentils and Tagine Chickpeas
-
Analysis & FeaturesOC&C Global 50: The 3G Capital/Berkshire Hathaway model
The relentless focus on the bottom line of 3G Capital and Berkshire Hathaway-owned fmcg giants is become increasingly influential in an industry struggling for volume growth.