Scottish Courage is introducing a 330ml version of premium lager Kronenbourg 1664 for the take-home market. The new variant comes in Kronenbourg's distinctive Eiffel'-styled bottle and is aimed at complementing Kronenbourg's larger 750ml la grande bouteille' pack which has already been successful in the off-trade. Rolling out from this week, the new bottle will be available in single, four and 24- packs, rsps: £1.09, £3.99 and £23.99. Brian Sharp, marketing director at Scottish Courage Brands, said: "It's a great looking bottle which we're sure will appeal to the premium lager consumer. "The 330ml pack size has strong associations with the on-trade for consumers and offers them an accessible opportunity to buy into the premium lager market." {{DRINKS }}

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