The French dairy giant is targeting busy consumers with its new Société mini Roquefort cubes, which are being promoted for use in salads, pizza or pasta (rsp: £2.79). It is also launching Président mini brie 35g portions, available in packs of six (rsp: £2.39).
Consumers will also now be able to buy Président Camembert and Emmental in spreadable formats. The products are sold in microwave-safe plastic pots for use in both hot or cold dishes (rsp: £1.39). Their launch follows the extension of the Seriously Strong brand into a spreadable format earlier this year.
All four products are available in Tesco stores, the Roquefort cubes have listings in Waitrose, the brie portions in Ocado, and the Emmental in Asda.