Created by: Cheetham Bell JWT Launched: 1997 Sophistication probably isn't the ideal watchword for any sparkling perry drink so Halewood International has done an effective job of associating this one with fun. The Lambrini brand she-ambassadors' lighthearted hedonism is now firmly established in the minds of the younger drinking public ­ the brand's target. The slogan tunes in appropriately to the girl power' ethic of recent years. We're not talking butch ladettes here, more strength in feminine bonding. Targeting London Underground and train stations and TV breaks in Friends and Coronation Street ensured communication with the right audience. {{P&P }}