Foodservice giant 3663 has rebranded to incorporate the name of its parent company Bidvest Group.

The wholesaler will now trade as Bidvest 3663. “It reflects our position as a leading foodservice provider, not just in the UK, but on a global level and signifies our long-term commitment to driving leadership and innovation,” it said.

“As part of the Bidvest family, we are able to access best practice from around the world and use this to better support our customers.”