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Sir, Asda's ploy to undercut its competitors with its irresponsible Budweiser promotion not only flies in the face of the government's attempts to prevent supermarkets selling alcohol as a loss leader, but also puts pressure on thousands of...
Sir, With regard to Tesco’s new pricing offensive, I hope Tesco doesn’t fall into the trap of thinking price is everything. That’s why Asda has struggled to grow. Sainsbury’s and Morrisons take a multi-track approach with keen pricing and…
Sir, While price does appear to be the main reason for Asda's popularity ('Asda wows shoppers to take the crown from Tesco', 18 June) it is far from the only reason. For many shoppers, customer service makes a big difference to where they...
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