Spreading toast jam breakfast

Go low sugar. Even jam

Sir, I was interested to see the latest twist in the sugar tale in your online article (’Kids consume half daily sugar quota at breakfast says PHE’, thegrocer.co.uk, 3 January). It is easy to imagine how this happens, bearing in mind the elevated sugar content of many traditional breakfast items, such as sweetened cereals aimed at children, as well as busy families picking easy, ready made options instead of preparing food fresh at home.

Like sugary cereals, jam is also a children’s favourite and has a notoriously high sugar content. We offer a popular No Added Sugar range across eight varieties of jam, which carry 95% less sugar and 30% fewer calories than competitors.

Manufacturers need to provide low-sugar products across all categories and focus on providing parents with healthier alternatives.

Laurence Hybs, MD, Stute Foods

Wham, Bam, redistribute

Sir, We support the war on waste by sending our short-dated drinks to those who are in need of them. We had some excess stock remaining from our last batch. Rather than chucking it or disposing of it, we got in contact with a company that helped us despatch it to refugee camps. Our milk drinks are ambient and so travel well!

As we know, milk (especially whole milk, which you’ll find in our drinks) provides a host of essential vitamins and minerals and so it was very well received!

We recently attended a foodie street fair in our home town of Cheltenham. We drove our Bam Truck, full of delicious Bam drinks, to the venue and handed out drinks to the hungry flock while they enjoyed delicious food and danced to the DJ. It’s so important to keep fighting this war on waste and great to see the bigger players taking notice, too!

Anya McKenna, Bam Life, via thegrocer.co.uk

When milk isn’t milk

Sir, I am writing with respect to the video feature on thegrocer.co.uk entitled ‘Revealed: Britain’s fastest growing milk!’ (9 December 2016).

The headline risked causing confusion among your readership, since the article was actually about the growth of plant-based alternatives to milk, and not about milk itself.

There is legislation in place that seeks to prevent retailers and manufacturers from misleading consumers about the products they produce and sell. As a result, and to protect consumers, non-dairy products must not be labelled, advertised or presented as dairy products.

Michael Oakes, NFU dairy board chairman