Sir: I was surprised that the value decline in Kantar’s male grooming data was attributed solely to unemployment statistics and celebrity grooming habits (‘The smelly hippy’s back’, 3 August).

Surely the leading male toiletries brands also have to share the responsibility for failing to inspire consumers with their ranges. As a general rule we continue to see male options compromised by their overtly female-focused heritage, and too often the new products that appear in store are too difficult to understand. Rather than continuing to blame consumers, perhaps it’s time for the brands to share responsibility for the industry’s enduring failure to broaden the appeal of grooming products to more people.

Simon Duffy, co-founder, Bulldog Skincare For Men