A new animated ad for meat-free brand Linda McCartney breaks this month featuring members of the McCartney family - and the late Linda McCartney.

The £1m digital, press and social media push will support meat Free Monday and the chilled Linda McCartney Foods range rolled out by Hain Daniels last year.

Airing from 28 January, the ad was produced by Passion Pictures, which has worked on projects involving Gorillaz and The Beatles.