Loyd Grossman is set to enter new territory with the launch of a premium range of Italian and Indian breads, while his cooking sauces are about to receive an advertising boost.
The bread range, which is being launched and marketed by Rivermill Foods, will roll out at the end of the year. It will include a fresh Italian range of ciabatta, pane piatto and focaccia and a long-life Indian tandoor oven-baked naan.
Grossman said the new
breads reflected the credentials of his brand.
“It made absolute sense to extend the Loyd Grossman brand and bring these premium credentials to a sector which I believe is being increasingly poorly served,” he added.
Meanwhile, Premier Foods is investing £2m in a five-week national television advertising campaign for its Loyd Grossman cooking sauces, starting on September 15.
Two 30-second executions will promote Loyd Grossman Tomato and Chargrilled Vegetables pasta sauce and Jalfrezi Indian cooking sauce.