Lever Fabergé is launching a new TV campaign for its Lynx Body spray.
Hitting screens from the middle of this month, the ad features the strapline ‘Because you never know when’ and reinforces the product’s 24-7 message.
Focusing on a boy and a girl who instantly hit it off when they meet in a supermarket, the ad aims to reinforce the idea that men can meet their ideal woman at any time and so need to smell great all the time.
It follows the couple’s trail of clothes from the bedroom to the supermarket where they first met and were overcome by desire.
Brand manager Caroline Simpson said: “It’s a new and compelling way to link both the emotional and functional territories of the brand.”