A new look designed to give Magners a modern feel is being rolled out across the cider range.

Brand owner C&C Group said the label had been updated with new graphics that reflected the heritage of the Magners cider mill in Clonmel, Ireland, but gave the brand a contemporary twist. The bottles will now have William Magner's ­signature embossed on the shoulder.

"The refresh gives the brand a distinctive look, standout on shelf and a real point of difference," said Magners marketing head Kirsty Hunter.