His role as 007 now a goner (literally – spoiler alert!), Daniel Craig has found time to appear in the campest ad of the month. Possibly year. Maybe even century.

In this push for swanky vodka brand Belvedere, the best Bond plays himself. Or, as the title card has it, ‘Himself’.

He rhythmically writhes, thrusts and pouts around a hotel, scandalising the other guests. While wearing a tight vest. To a track by Rita Ora – whose husband, Taika Waititi, directed the ad.

Imagine a Chanel ad crossed with Fatboy Slim’s ‘Weapon of Choice’ video and a big dollop of the shirtless volleyball scene from Top Gun. Belvedere promises it will be the “best one minute of your life”. Hard to argue.

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