Costcutter has launched its largest consumer campaign of the year with the goal of capitalising on World Cup coverage.

‘Bringing Summer Home’ will launch this month and run until 12 September, with specific activity around the World Cup taking place between 31 May and 15 July.

Stores will offer deals on beers, ciders, burgers, chilled prepared salads, crisps and snacks.

Shoppers will also have the chance to win a luxury holiday worth up to £10k through the launch of a ‘Golden Balls’ competition.

Customers will be tasked with finding golden footballs hidden in Costcutter and Mace stores across the UK over a six-week period, with clues posted on Costcutter’s social media channels.

Shoppers can also win smaller prizes if they spot silver footballs placed on shelf-edge labels. The silver balls winners will be revealed every three weeks, with the gold prize winner set to be announced on Monday 16 July.

“The Bringing Summer Home and World Cup campaign builds on our previous success at engaging shoppers with eye-catching promotions and interactive games to help our retailers drive sales. Summer is a key trading period and with so many sporting events taking place this year, this campaign will help our retailers stand out, drive footfall and increase their sales opportunities,” said Costcutter Supermarkets Group brand manager Jenny Leetch.

“To further support retailers, a dedicated World Cup section has also been created on our ActivHUB retailer portal, ActivMOB app and Connect Magazine to help them make the most of the football tournament, with downloadable game cards, wall planners, in-store games to engage shoppers and hints and tips to drive sales. Having these available in advance gives retailers a range of options for their stores and plenty of time to get prepared ahead of the start of the World Cup.”