Courvoisier redesign cognac

Courvoisier is aiming to appeal to younger drinkers, cater to a wider range of occasions and encourage uptake of its more premium variants with new global brand campaign Toast of Paris.

Inspired by the Paris Golden Age of 1870-1910, the strategy will associate the Cognac with celebration by promoting its use in cocktails. A new advert runs on video on demand from November and in cinemas from December, while cocktails will be promoted in supermarket magazines.