Emmi Caffè Latte has announced a partnership with ITV2’s Love Island that will go live on 6 June, a day before the new season begins.
The brand collaboration will kick off with a new 30 second TV ad and an exclusive on-pack competition giving consumers the chance to win two pairs of tickets to the live final Love Island party; with travel to and two nights in Mallorca paid for. In addition, consumers can also win one of 150 Love Island picnic glasses.
The competition is available to enter online using an on-pack QR code across all seven of the brand’s products.
Entries will open on 6 June and close at midnight on 14 July, though the branded products will be available through Tesco, Sainsbury’s, Waitrose, Morrisons, Amazon and Ocado until mid-august.
The brand partnership will also include Love Island content created by the new islanders on both Love Island and Emmi Caffè Latte social channels, alongside an in-villa branded game supported with a digital inventory on the brands’ social channels.
“We are absolutely thrilled to be the official coffee partner of the summer’s hottest TV show, and believe that because of the unique way Emmi Caffè Latte is made with love, it’s the perfect combination to raise awareness of the differentiated brand proposition from Emmi Caffè Latte,” said Laura Graham, head of marketing at Emmi UK.
“We are confident that our partnership with the award-winning show will make Emmi Caffè Latte the must-have iced coffee for summer 2022.”
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