An empowered, athleisure-clad woman out for a jog takes a sudden, hard left. She kicks through an office wall and runs down a boardroom table.

Bam! Suddenly the ‘supermum’ is pushing a buggyful of kids down a corridor. Now she’s running through what looks like a protest, though everyone is holding encouraging placards and someone is attempting to apply moisturiser to her face. Her manic voiceover reflects a tumultuous inner monologue until finally she snaps: “Shut up!”

This weird nightmare looks more like an energy bar campaign than the sort of indulgent-looking Galaxy chocolate ad we might expect. But our heroine – as she strolls off, choc bar in hand – underlines the importance of making some ‘me time’ in the modern world.