Green Giant Minions

Green Giant has teamed up with Minions for its first major movie partnership.

Shoppers who buy special-edition multipacks of Green Giant Original or Salt Free, rolling out now, could win a family holiday to the Alps, as well as Minions merchandise. The on-pack push will be supported with radio.

“Partnering with a movie on this scale is a first for Green Giant,” said Jennifer Jorgensen, marketing director at brand owner General Mills.