haydens bakery

Own-label supplier Haydens Bakery has rebranded following a strategic review.

The Wiltshire-based business - which supplies products to retailers including Waitrose, Marks & Spencer, Aldi, Asda and Morrisons - has launched a new look and website featuring the tagline ‘Delivering Naughtiness’.

Haydens said the rebranding gave it the foundations to consider launching a branded offering in the future.