Kettle Chips promo

A Monaco break with a private yacht trip is among prizes being offered to shoppers in a Kettle Chips on-pack promotion from February.

The ‘Win a Taste of Luxury’ campaign will appear on 10 million packs across the brand’s single-serve range, including four price-marked packs. Each pack will contain a unique code that can be entered online to win prizes from a range that includes designer handbags and a Harrods shopping trip.

“Already purchased as an on-the-go treat, we are confident that the Taste of Luxury promotion will be highly appealing to consumers and further increase sales,” said Andrew Slamin, marketing director of owner Kettle Foods.

The drive follows a similar promotion last year, ‘Ultimate Treat’, which Kettle Foods said had helped sales of the brand in the convenience channel grow 5.5% [Nielsen 52 w/e 7 November 2015]. Overall, sales are down 3.3% to £95m [Nielsen 52 w/e 3 October 2015].