Lidl is educating customers in surviving Christmas with its #SchoolOfChristmas campaign launched yesterday (1 November). 

The humorous ad shows members of the public attending Lidl’s pop-up Christmas school, where they are invited to take part in a variety of classes such as untangling fairy lights, feeding fussy eaters and perfecting the Christmas leftover sandwich.

The campaign focuses on the strapline ‘Every Lidl Thing for Christmas’ with a message that no matter what families need this festive season, Lidl will have them covered.

Lidl launched the campaign on social media for the first time before the 60-second TV ad ran last night during Downton Abbey. It follows the success of #LidlSurprises. 

“We wanted to find a way of helping to make this time of year a little more stress-free for families,” said Lidl head of communications Georgina O’Donnell. “Our hope is that Lidl’s #SchoolofChristmas will do just that. With a splash of humour, our various ‘classes’, featuring across multiple channels, will help shoppers navigate this tricky time of year and get every ‘Lidl’ thing they need for Christmas.”

Lidl has also launched a virtual school of Christmas across its social and digital channels, with extra ‘lessons’, and tips from its chef-in-residence Kevin Love.