Maoam ad

Confectionery brand Maoam today launched its TV campaign Full On… Till It’s Gone.

Starring a bespectacled young man who feels compelled to dance wildly in an auditorium after eating a Maoam chew, the new advert will air for 10 weeks and be supported by VOD, digital, social and PR activity as part of a campaign that will roll out across Europe.

“We wanted to create a selling idea that illustrated the uniqueness of our product and the fun nature of our Maoam brand. In Full On… Till It’s Gone, we are confident we have this”, said UK MD Herwig Vennekens.