McCain is hoping to bring ‘fun family moments’ back to the dinner table with an £8m campaign.

The Real Teatimes With McCain push, which kicks off next week, features 10 families filmed in their own homes and had been designed to remind families of “the fun that can be had at teatime”, said marketing director Mark Hodge.

“Teatime has become a functional occasion - it’s busy, over in a flash and often goes by unappreciated,” he said.