Nescafe Azera by Design 2017

Nescafé Azera is launching a range of limited-edition designs for its tins, created in collaboration with students at the University for the Creative Arts.

The collectable packs in nine designs landed on shelf this week in Tesco, while Sainsbury’s, Asda and Waitrose will have them on shelf from mid-July.

This is the third consecutive year Nescafé and brand activation agency Twelve have worked with UCA students on Azera by Design campaigns.

Twelve developed the push to highlight the brand’s design credentials. Students were briefed to create packaging designs that were inspired by the coffee-drinking occasion.

“Nescafé Azera by Design has been a great success for both the winning students and shoppers,” said Tom Pearce, Nescafé Azera brand manager. “Shoppers are also delighted in-store when they have their chance to choose their favourite Nescafé Azera tin designs. We’re confident that this year’s nine designs will set the bar even higher for the campaign.”