Durex Play screengrab

Durex has unveiled an online campaign urging couples to spice up their love life this summer.

The push for Durex Play across the brand’s global Facebook pages features a film clip showing two lovers sharing a passionate embrace in various exotic locations as they seek to escape a monotonous love life.

Created by TMW Unlimited, the promotional push encourages couples to ‘try something new’ by giving them the opportunity to win £2000 and a stay in 100 of the world’s most exotic bedrooms.

A brand spokesman could not reveal how much money had been invested in the campaign, but said the push was being supported by point of sale activity and a dedicated ‘Destination Paradise’ website.