PepsiCo is launching a TV push for its Quaker Oat So Simple Cuppa Porridge.

The three-week ­campaign, from Monday (20 October), highlights the convenience of the sachet porridge.

“Quick and easy to ­prepare are among the top motivations for breakfast choice,” said Quaker marketing manager Duncan McKay.

Cuppa Porridge rolled out in May in Original, Golden Syrup and Apple & Blueberry flavours (rsp: £2.59/five sachets).