Propercorn is hoping to make a splash in the capital with a new campaign that will see buildings, pavements, phone boxes and buses across London decorated in the brand’s popcorn print.
The £1m push, which is running now, combines billboard, bus and print advertising with experiential activity centred on a bold popcorn kernel pattern set against the brand’s bright pack colours.
“We’ve worked to increase brand awareness, not through repeated slogans or messaging, but through a simple, eye-catching visual which reflects our vibrant popcorn brand,” said Propercorn co-founder Cassandra Stavrou.
The campaign coincides with Ben Greensmith’s arrival at Propercorn as he takes up the newly created role of commercial director. The business poached Greensmith from Innocent, where he had worked for eight years.
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