Pukka is playing up flavour in a new trio of ads – one each for its pasty, sausage roll and slice, though they are basically word-for-word the same, with only the settings changing.

A swell of Hollywood-style music introduces us to three hard-working people in need of a handy lunch – a farmer, a gardener and a communications worker in his van. Each “tasty, rich and full of flavour” pastry gets a loving close-up, with our heroes shown enjoying the first bite and the all-important “very last crumb”. The brand’s snazzy new packaging gets shown off as well.

We’re reminded that “this isn’t just fuel”. The workers deserve something flavourful, it seems to be saying, ending with a reminder that Pukka is “the bakers of the people’s pie”. Very comradely.