Malaysia trade development body Matrade is holding a series of food sampling in Tesco stores.
The group is running tastings in Southend, Pitsea, Amersham, Milton Keynes, Weston Favell, Southport, Cardiff, Brislington, Osterley, Surrey Quays between 2 and 11 June, as part of its Malaysia Kitchen marketing programme.
“Once customers try the products for themselves and see how easy Malaysian dishes are to make at home, we can really begin to make a difference,” said Matrade commissioner Khairul Nizam Moonier.
Tesco stocks four varieties of Malaysian brand Vit’s Noodles along with Deli Ben Crispy Prawn Chilli Paste (£2.95). The paste is described as “a Malaysian favourite that can be added to dishes to add extra spice or used as a dip and can be found everywhere in Malaysia from homes to restaurants”.
The Malaysia External Trade Development Corporation (Matrade) runs Malaysia Kitchen to promote Malaysian cuisine, restaurants and the import of Malaysian ingredients to the UK.