Condiments brand Tracklements has overhauled its pack design to better reflect the brand’s “artisanal nature”.
The jars now feature recipe numbers, descriptive product names, such as Robust Wholegrain Mustard and Fresh Chilli Jam, and hand drawn illustrations of personified fruit and veg characters, with tonal use of the same colour.
“We’re really proud and excited about this redesign,” said Tracklements MD Guy Tullberg. “We’re an artisanal British food producer who are quietly obsessive about making only the very best condiments. We now feel this is accurately reflected through our packaging”.The Tracklements range is in retailers including Waitrose and Ocado.
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