jacobs cream crackers new logo

United Biscuits (UB) is rolling out a new look across the entire Jacob’s range of savoury biscuits. The redesign keeps the familiar wide black diamond shape of the existing logo, but the Jacob’s name has been moved upwards, leaving space for the name of the individual product within the diamond. The design also features a new typeface and flatter graphics. The new packs are available now.

“We have launched a new look and feel for Jacob’s, as part of UB’s ongoing support of one of Britain’s most iconic brands,” said UB’s director of savoury brands Ted Linehan. “The revamped logo brings a smart, contemporary style to the range, keeping it fresh and exciting. Following the successful introduction of the Jacob’s masterbrand campaign, this will help us to continue growing through stronger on-shelf impact and easier range navigation for the brand in-store.  We are confident this will help to extend Jacob’s appeal to all our customers.”