Bemusing times over at PG Tips, where the tea types have unveiled a series of short ads under the simplicity-favouring message ‘keep it tea’. In one of the ads, the brand’s lovable Monkey vaguely regrets… getting a vajazzle. His groin is - troublingly - pixelated.

We didn’t know ‘he’ had a va to jazzle. What would ITV Digital have made of all this?