A host of major brands have revealed plans to raise funds for Comic Relief in the run-up to Red Nose Day on 13 March.
Weetabix is rolling out a limited-edition Strawberry flavour of its flagship cereal, adorned with red nose characters. Packs of the new variety, as well as Weetos, Ready Brek and Crispy Minis, will feature a promotion called Pick Your Nose that gives adults the chance to win one of nine fun experiences for their child. Each pack sold will earn 5p for Comic Relief.
Maltesers is also donating 5p per pack from a range of branded SKUs featuring cupcake-inspired designs, while running a campaign encouraging consumers to Bake Yourself Silly by using Maltesers in cake recipes and taking part in a fundraising bake sale.
Special packs of Unilever brands PG Tips and Persil will both give 8p to Comic Relief. PG Tips packs will depict the brand’s monkey mascot wearing a red nose, while Persil Small & Mighty detergent will feature eyes and a mouth surrounding a ‘red nose’ stain eraser ball.
The last Red Nose Day, in 2013, raised more than £75m, with £11.5m coming from Comic Relief partner Sainsbury’s.