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Sainsbury s has finally named its new marketing chief a year after Gwyn Burr vacated the role. Mark Horgan joins from Mastercard and counts stints at Mars and Nestl on his CV.
Premier Foods has recruited Mars' former marketing controller for bars to lead its resurgent Hovis brand. Caroline Jary, who took over the role of Hovis head of brand this week, said one of the biggest opportunities would be taking the Go...
Mars' MaltEaster Bunny is hopping back to stores next Easter, backed by a £1m marketing campaign. The rabbit-shaped chocolate bar with the Malteser centre, which had its first outing this Easter, generated £3.3m sales over the 12-week...
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