Mars follows the Rainbow with Skittles' little mints

Mars is moving into the mint market for the first time this month with the launch of new Skittles variants, and it is putting £4.5m ­ the brand's biggest marketing budget so far ­ behind them. The new packets follow the Skittles Fruit brand's...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now