Masterfoods is pitching its Mars, Mars Delight and ­Galaxy Ripple brands at an older age group this Christmas with the launch of a cubed gift box format.

The boxes contain ten to 12 mini bars of the popular countlines and are intended as stocking fillers or top-up presents. Masterfoods hopes that the boxes, carrying an rsp of £2.49, will drive chocolate bar category growth, according to trade relations manager Andrea Taylor.

The company is also throwing support behind its key Christmas brands ­Cele­brations and Maltesers in the run-up to Christmas.