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Global tea giant Tata Tea has appointed the UK chief executive of its Tetley tea business, Peter Unsworth, to a newly formed management team, following a strategic reorganisation of the $1bn beverage businesses.
Tetley's displaced Tea Folk have made way for new ads which debuted this week, celebrating real people enjoying life.
Imperial Leather's duck comes dancing back on screen until mid-March. The ad is also sporting a 2002 Commonwealth Games logo....
Tetley is to embrace life without its Tea Folk icons by launching a £15m multi-media campaign.
As exclusively revealed in the news pages of The Grocer this week, the tea maker is ditching its famous cartoon characters after 28 years...
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