Whiskas Tub, including Temptations, Crunch and Kitbits, joins the range for cats while Pedigree has introduced a limited-edition chocolate flavour Rodeo snack for dogs.
According to Masterfoods, 95% of owners buy a gift for their dog and 89% for their cat [Consumer Insights Research 2004] and people are spending more on their pets than previous years.
In 2004, the typical owner spent on average £8.05 on gifts for their pet.
Pedigree and Whiskas stockings and Christmas cards, which include a bag of Pedigree limited-edition Schmackos and Whiskas Temptations, are also making a return this year.
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