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Buyer negotiations for branded suppliers are as fraught as ever
By David Sables2025-05-08T14:34:00
As buying roles have been reduced, buyer responsibilities are relatively unchanged but their actual responsibility is through the roof, says David Sables, CEO of Sentinel Management Consultants
The Grocer article on buyer negotiations on 5 April caught my attention. The feature was clearly written about farming and produce, but the generic headline suggested all buyer-supplier relations are changing to be more collaborative and proactive.
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